Exploring AI Driven Digital Signage

Well, there have been a lot of discussions about the term AI digital signage; however, most of us are hardly familiar with the term, just like NFT!
So, let’s say that digital signage is just another ”avenue” of the sign industry. There are various digital signs that use different technologies like LCD, LED and projectors to display different forms of content like images, video, and media in the form of streaming and information. You can find them in public spaces, museums, transportation, and retail stores.

AI digital signage is a tool that is used for many different purposes, and with Artificial Intelligence, its versatility has increased; thereby, it is becoming more mainstream for companies to get the absolute most from their signs.
However, whether you should use digital signage or not will entirely depend on how you identify your needs and desires from such products.
Currently, the digital signage market is going through many important changes, and its popularity is even larger than before. As companies today are always trying to innovate themselves and compete to create personalized communication, a greater focus is being given to the user as well as the content experience.
Hence, companies are employing AI as well as machine learning in different aspects of digital signage. So now let’s see how artificial intelligence and machine learning has been making waves in the digital signage space.

Digital signage analytics can help businesses determine peak times in their establishments, which is especially helpful in settings like restaurants, galleries, shopping malls, etc. By getting reliable numbers on how many visitors the establishment has at different times of the day, they can better optimize their content plans. 

For example, suppose analytics reveal that weekends have heavy foot traffic from 12 pm - 2 pm. In that case, the business may opt to display the most important and relevant information during those times to get maximum reach and visibility. 

Businesses heavily rely on data analytics to make the best decisions, and by using it with digital signage, they can ensure that they’re delivering the right content to the right audience at the right time. This translates to a higher ROI, better customer acquisition, and stronger customer retention. 

Digital signage analytics is an excellent integration with digital signage networks to deliver targeted ads and guarantee favorable results. Anyone using digital signs for marketing and communications should take advantage of the feature to maximize their signs and achieve their goals. Contact us to see if AI driven digital signage is right for you.